In the last months two interviews were published – in the executive business press – with business leaders putting Design Thinking in the heart of their strategy. In case you need to convince your management of the value of Design, send them these articles. They’ll trust McKinsey or Harvard Business Review more than some crazy design agency.
Harvard Business Review
Intuit’s CEO on Building a Design-Driven Company
Although most people don’t think of financial software as a category driven by emotion or design, Intuit’s “design for delight” program has paid off.
McKinsey
Applying design thinking across the business: An interview with Citrix’s Catherine Courage
Catherine Courage champions user-centered design—not only for the benefit of the software company’s customers but also for its employees.
Het bericht Design (Thinking) as strategy, interviews verscheen eerst op Studio Peter Van Riet.