One minute you’re being told all consumers are cutting back on spending across the board and the next you’re being told about soaring sales figures for one company or another. So what’s going on? You’re hearing about the behavior of two types of consumers — NEOs and Traditionals — who are so fundamentally different they might as well come from two different planets. This animated tour guide around Planet NEO and Planet Traditional delves into what makes NEOs and Traditional tick.
Het bericht A guide to planet NEO and planet traditional verscheen eerst op Studio Peter Van Riet.